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About

I'm an American expat from Santa Cruz, California currently living in Berlin.

I lead the editorial team responsible for the content on Telekom Electronic Beats' international website and its associated social media channels.

During my tenure, I've expanded the editorial coverage to explore such topics as the decentralized internet, the first electronic music festival in Uzbekistan, the growing meme-fueled gabber scene in Poland and the human cost of Georgia's zero-tolerance drug policy.

A large part of my job has been to finalize the transformation of what was once a print magazine into a competitive digital media property. That's meant working with the web dev team to employ SEO best practices and new analytic workflows. It's also meant creating the creative space for a social media team to develop a more internet-informed voice and new formats, like our weekly video show.

Naturally, a music publication also deals a lot with artists, and beyond using our publication as a platform for underserved-yet-deserving artists, I've also coordinated content for Deutsche Telekom's Cannes Lion-winning youth marketing campaign with Gorillaz.

I've spoken about cryptocurrency and the music industry at Budapest Showcase Hub, the "death" of music journalism at Cologne's c/o Pop Festival and the future of digital publishing at the Sofia edition of Webit.

Prior to this life, I've been a marketing copywriter, freelance music journalist and university lecturer.